出版科学 ›› 2011, Vol. 19 ›› Issue (3): 23-.

• 博士论坛 • 上一篇    下一篇

我国大型电子书城内容资源及经营现状分析与思考

安小兰   

  1. ( 中央财经大学文化与传媒学院,北京,100081)
  • 出版日期:2011-05-15 发布日期:2011-05-15
  • 作者简介:安小兰,文学博士,中央财经大学文化与传媒学院副教授。

  • Online:2011-05-15 Published:2011-05-15

摘要:

对我国大型电子书城的内容资源、 收费模式、 运营模式进行分析, 指出网络文学比重高、 传统图书
资源不足、 定价模式和收费策略灵活、 绑定销售是其基本特征, 并就电子书城建设存在的问题提出看法和建
议, 包括与出版商建立共赢的分成机制、 准确定位书城内容资源和慎用捆绑模式等。

关键词: 中国 丨电子书城 , 丨内容资源 , 丨收费策略丨 捆绑模式

Abstract:

 Analysis on the status of the Chinese E-book stores is given in this paper. The paper points out that, more
network novel and less traditional books, diversified pricing stragedies and binding mode are the main features of the
Chinese E-book stores. Based on this analysis, the author also gives some further improvement suggestions to the E-book
store operators, which includes : put more efforts to establish a sharing revenue model with publishers, match the content
resources with the device and be cautious to the binding mode.