出版科学 ›› 2010, Vol. 18 ›› Issue (4): 9-.
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尹志勇
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摘要:
中小出版社当下面临着诸多相同的困境, 本文从战略入手, 试图为中小出版社摆脱困境寻找一 条可行之路。 中小出版社的战略构架主要包括产品战略、 渠道战略、 品牌战略、 人才战略、 激励战略五个方面。 这五个方面环环相扣, 是出版社展开战略思考并做大做强时必须考虑和面对的。
Abstract:
Small and medium presses in the current market status are facing much similar dinemma. Beginning from a strategic point, this paper tries to find a practical way for small and medium presses to break away from dieemma. Five aspects of product strategy, sales channel strategy, brand strategy, talent strategy and motivation strategy, are included in this strategic framework pointed out in this paper for small and medium presses. This five connected strategies should be considered and faced when presses are planning to be bigger and stronger.
尹志勇. 中小出版社的战略选择[J]. 出版科学, 2010, 18(4): 9-.
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