关键词: 客户出版 丨客户出版物 , 丨杂志出版业 , 丨出版业

Abstract:

Interprets some basic conceptions related to customer publishing, introduces the patterns of customer
publishing in the U. K. and in the U. S. A., namely their editing pattern, circulation pattern and business pattern,
and then expounds the return of investment issue of custom publishing, finally details the development situation and
forecasts the major trends of custom publishing industry in these two countries.