关键词: 出版供应链丨 信息交流 , 丨 模式创新 , 丨 市场一体化

Abstract:

The effectiveness of information exchange influences the operational efficiency of publishing supply chain
and publishing business performance. With the continuous progress of the market integration, the traditional publishing
supply chain information exchange model faces great challenge. The paper firstly describes the basic situation of the current
publishing supply chain information exchange, then analyzes its main problems and causes, finally presents two new
supply chain information exchange models: one is Internet-based publishing information platform， the other is network
community-based instant communication model.