关键词: 策划编辑 丨整体营销 , 丨策划组稿

Abstract:

In addition to the routines like list-building, content research and development, an acquisition editor
is also responsible for monitoring the progress of publication project and its implementation and results, as well as
focusing and guiding the whole process of a book’s publication and marketing. An acquisition editor should have a
long-term perspective, and should conduct an overall planning for each list after taking into consideration of overall
situation of the publication market as a whole and that of the particular publishing house.