关键词: 出版社丨 大中专教材丨 , 巡展 利与弊

Abstract:

At present, the exhibition of presses is an important way of marketing college textbooks. This paper
reviews the development of the college textbooks’ exhibition, and analyzes the pros and cons of the exhibition with a
view to avoid weaknesses. At last, the author thinks of several advice on how to develop the exhibition well.