关键词: 期刊零售 丨零售渠道 , 丨促销手段

Abstract:

It’s an important way to profit and advisement carrier for expense-class periodical and trade periodical
that periodicals retailing. In this article, periodicals’ retailing channals and sales promotion means are introduced.
For the first one, it involves in newspaper and periodical pavilion, bookstore, supermarket, convenience store,
department store, transpotation distribution center and other high-grade consume places. For the other one, it mainly
has six kinds, such as low in price, rising in price, gift premium, free periodicals, extra packing and news reporting.