关键词: 数字出版 丨跨媒介出版 , 丨转移出版 , 丨出版战略

Abstract:

With the development of digital publishing technology, cross-media publishing has been rising. This
paper divides the media into three categories, presents six cross-media transfer publishing strategies, analyses four key
factors that influence the success of transfer publishing, discusses various barriers that influence the implementation
of transfer publishing of the publishing houses in China, and proposes the suggestions and solutions finally.