关键词: 数字教材 丨购买行为 , 丨大学生 , 丨学习生活型态

Abstract:

This article proposes an analysis framework that discusses college students with different demographic
statistics and learning lifestyle, whose purchase behavior of digital learning materials. The purpose is to provide a way
for the future research. The framework supposes that since the demographic and learning-lifestyle difference, purchase
behavior of college students on digital learning materials will be different.