出版科学 ›› 2008, Vol. 16 ›› Issue (3): 28-.

• 编辑学 编辑工作 • 上一篇    下一篇

从问题入手的引进版图书选题开发模式初探

刘玉军   

  1. ( 河南人民出版社,郑州,450002)
  • 出版日期:2008-05-15 发布日期:2008-05-15
  • 作者简介:刘玉军,副编审,河南人民出版社外语编室主任。

  • Online:2008-05-15 Published:2008-05-15

摘要:

引进版图书的选题开发既要服务于出版产业发展的需要, 又要服务于文化建设的需要。 本文尝
试从问题的角度入手探讨引进版图书选题的开发模式, 以解决长期困扰出版社的引进什么、 怎样引进、 如何使
引进版图书既产生社会效益又产生经济效益的问题。

Abstract:

The titles whose copyrights are bought from foreign publishers should serve the development of publishing
industry and the cultural establishment as well. This article tries to explore the pattern that the above-mentioned titles
are selected from the problem-solving perspective in order to find some experiences with regularity by which we can acquaint ourselves with what kinds of titles we should select, how to buy copyrights and how to do promotion.