出版科学 ›› 2026, Vol. 34 ›› Issue (2): 68-76.

• 事业与产业 • 上一篇    下一篇

编、创、读深度融合的畅销书三元共生模式——基于资深出版人典型案例的分析

  

  1. (华侨大学新闻与传播学院,厦门,361021)(北京印刷学院出版学院,北京,102600
  • 收稿日期:2025-02-25 修回日期:2025-12-15 出版日期:2026-05-08 发布日期:2026-05-08
  • 作者简介:何军民,哲学博士,华侨大学新闻与传播学院教授;王海平,管理学博士,北京印刷学院出版学院教授、博士生导师。
  • 基金资助:
    本文系2024年国家社会科学基金重大项目“智媒化语境下出版融合发展引导机制、评价体系研究”(24&ZD324)子课题“智媒化语境下出版深度融合发展基础理论研究”阶段性成果。

The Tripartite Symbiotic Model of Bestseller Publishing Integrating Editing, Creation and Reading: Analysis of Typical Editing and Publishing Cases Based on Several Senior Publishers

  1. School of Journalism and Communication, Huaqiao University, Xiamen, 361021)(Publishing School of Beijing Institute of Graphic Communication, Beijing, 102600
  • Received:2025-02-25 Revised:2025-12-15 Online:2026-05-08 Published:2026-05-08

摘要: 将畅销书生产机制分为编辑策划、内容创作和阅读接受三个维度并体现于编辑、作者和读者三个关键主体。以编创联动、开放创作和重识读者为考察的关键支点,深入阐述畅销书生产基本模式。从编创联动以凝聚合力催生优质内容、开放创作为精品打造确定重要原则、捕捉强烈读者信号以构建编创读合作闭环三个方面提出畅销书生产基本路径。明确三元共生畅销书出版基本模式,消除有关畅销书生产的神秘主义倾向,切实推动新时代出版高质量发展。

Abstract: Analyzes the mechanism of bestseller production into three dimensions: editorial planning, content creation, and reader reception, manifested across three key stakeholders: editors, authors, and readers. Focusing on three pivotal aspects: editor-author collaboration, open creation, and reader re-engagement, it delves into the fundamental model of bestseller production. From three perspectives, editor-author collaboration to consolidate synergy for high-quality content, open creation to establish key principles for crafting masterpieces, and capturing strong reader signals to build a closed-loop collaboration between editors, authors, and readers, it proposes the essential pathways for bestseller production. By clarifying the tripartite symbiotic model of bestseller publishing, it dispels mystical tendencies surrounding bestseller production and effectively promotes high-quality publishing in the new era.

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