出版科学 ›› 2010, Vol. 18 ›› Issue (1): 18-.
• 编辑学 编辑工作 • 上一篇 下一篇
丁 祎
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摘要:
书籍给人类带来的影响和改变从来不可小觑。在畅销书引领阅读风潮的今日,如何做好畅销书已 经成为许多出版人关心的话题。本文通过列举近年来国内外一些具有代表性的畅销书背后的故事,分析畅销书 的选题来源和营销手段,并从屡见不鲜的“跟风”现象出发,深层次地挖掘使畅销书“持续保温”的营销之道。
关键词: 畅销书丨 选题 , 丨市场营销
Abstract:
The influence and change brought to human beings given by books has never been overlooked. In recent years, it has becoming the publishers’ concerns that how to make a bestseller. In this paper, the author shares some stories about bestsellers in recent years with you, and discusses the topics and marketing for creating a bestseller. Furthermore, he explores the way to keep a bestseller popular continuously from the point of view of the fashion-following phenomenon in the publishing industry.
丁 祎. 畅销书的选题与营销之我见[J]. 出版科学, 2010, 18(1): 18-.
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链接本文: http://cbkx.whu.edu.cn/jwk3/cbkx/CN/
http://cbkx.whu.edu.cn/jwk3/cbkx/CN/Y2010/V18/I1/18