出版科学 ›› 2010, Vol. 18 ›› Issue (1): 18-.

• 编辑学 编辑工作 • 上一篇    下一篇

畅销书的选题与营销之我见

丁 祎   

  1. (武汉大学信息管理学院,武汉,430072)
  • 出版日期:2010-01-15 发布日期:2010-01-15
  • 作者简介:丁祎 ,武汉大学信息管理学院出版项目管理 2007 级硕士生,上海科技教育出版社编辑。

  • Online:2010-01-15 Published:2010-01-15

摘要:

书籍给人类带来的影响和改变从来不可小觑。在畅销书引领阅读风潮的今日,如何做好畅销书已
经成为许多出版人关心的话题。本文通过列举近年来国内外一些具有代表性的畅销书背后的故事,分析畅销书
的选题来源和营销手段,并从屡见不鲜的“跟风”现象出发,深层次地挖掘使畅销书“持续保温”的营销之道。

关键词: 畅销书丨 选题 , 丨市场营销

Abstract:

The influence and change brought to human beings given by books has never been overlooked. In recent
years, it has becoming the publishers’ concerns that how to make a bestseller. In this paper, the author shares some
stories about bestsellers in recent years with you, and discusses the topics and marketing for creating a bestseller.
Furthermore, he explores the way to keep a bestseller popular continuously from the point of view of the fashion-following
phenomenon in the publishing industry.