基于大数据的出版价值链 2+++构造探究

出版科学 ›› 2015, Vol. 23 ›› Issue (1): 46-050.

基于大数据的出版价值链 2+++构造探究

张　弛　钟　瑛

华中科技大学新闻与信息传播学院

出版日期:2015-01-15 发布日期:2015-01-15
作者简介: 张弛，华中科技大学新闻与信息传播学院2011级博士生；钟瑛，华中科技大学新闻与信息传播学院教授、博士生导师。

Exploring to the 2＋＋＋ Conformation of the Publishing Value Chain Based on Big Data

Zhang Chi Zhong Ying

School of Journalism & Information Commnication,Huazhong University of Science & Technology

Online:2015-01-15 Published:2015-01-15

摘要/Abstract

摘要：

传统的出版产业价值链主要是线性构造，大数据时代的出版价值链是立体多元的网状构造。这种网状构造主要表现为出版介质是纸介质+光电网络介质，出版资源是内容资源＋数据资源，出版服务是产品服务＋体验服务。这种基于互联网和大数据的出版价值链的2＋＋＋构造改变了出版产业的盈利模式，拓展了出版产业的价值链和价值版图。

Abstract:

The traditional publishing value chain is almost in linear correlation, but the publishing value chain based on big data is three-dimensional and pluralistic reticular conformation which is figured out by 2 publishing mediums(paper and photoelectricity), 2 publishing sources (content source and data source) and 2 publishing services(product service and experiential service).The 2＋＋＋ conformation of the publishing value chain based on big data has changed the business model of publishing by extending the publishing value chain and expanding its domain.

张　弛　钟　瑛. 基于大数据的出版价值链 2+++构造探究[J]. 出版科学, 2015, 23(1): 46-050.

Zhang Chi Zhong Ying. Exploring to the 2＋＋＋ Conformation of the Publishing Value Chain Based on Big Data[J]. Publishing Journal, 2015, 23(1): 46-050.