Abstract: [Abstract]　This essay takes second-hand bookstores as the research object by introducing its background, classification and main characteristics, whose focus is on the survival of traditional bookstores handed by family members. From a macro-historical perspective, such type of book shops bears Japanese culture heritage. Japanese reading and recycling habits and educational background determine the survival of second-hand bookstores. From a business strategy perspective, reasonable pricing has become their competitive advantage, utilizing the Internet integration both online and offline and actively exploring overseas market, which obviously stimulating the vitality. This essay aims to provide good example for the survival and development of physical bookstores in China by analyzing the traditional Japanese second-hand bookstores’ succeed. [