摘要：

以几米等绘本名家作品为研究载体，从社会文化转向、文化潮流、都市人的心理需求及大众审
美趣味四个方面，探讨成人绘本之所以在读者中广泛流行的社会文化心理基础。

Abstract:

This article puts Jimmy and other famous picture-book authors’ works as study objects, then
discusses the reason why picture books are so popular from four aspects: social culture change, culture trend,
urban people’s psychological demand and the readers’aesthetic taste.