关键词: 华莱士丨 《 读者文摘》丨 编辑思想 , 丨经营方针

Abstract:

This paper mainly talks about the publication idea, editorial thoughts, value orientation and marketing
consciousness of ’s founder and first editor Mr. DeWitt Wallace. It presents the achievements he obtained
in founding and managing this legendary magazine, states his excellent contribution to drive the diffusion of knowledge
and enrich readers’ minds, and provides model and inspiration for current magazine industry.