关键词: 出版 丨新媒体丨 竞争 , 丨合作

Abstract:

It is inevitable for all kinds of media to be penetrated and collaborate each other with the development
of digital media. The integration of publishing and new media has become the trend of the times because of the change
of readers’choice. This paper makes an analysis of the environment and the present situation of the combination, and
further analyzes some questions in the integration.