出版科学 ›› 2009, Vol. 17 ›› Issue (2): 81-.

• 发行学 发行工作 • 上一篇    下一篇

教辅期刊发行渠道整合策略刍议

王 刚   

  1. (南昌大学, 南昌, 330031)
  • 出版日期:2009-03-15 发布日期:2009-03-15
  • 作者简介:王刚, 南昌大学新闻与传播学系 2007 级硕士生。

  • Online:2009-03-15 Published:2009-03-15

摘要:

剖析当前教辅期刊面临的发行困境, 指出发行渠道的单一和阻塞是制约教辅期刊发展的关键因
素, 进而就教辅期刊如何整合有效的发行渠道提出若干建议。

Abstract:

This paper analyzes the present predicament of the distribution of supplementary periodicals for te
aching, and points out that the singleness and obstruction of the publishing channels are the key factors that restrict the
development of the supplementary periodicals for teaching, and then proposes some suggestions on how to integrate the
effective publishing channels.