关键词: 抗战时期, 《大公报》（桂林版）, 出版广告

Abstract:

In the Anti-Japanese War, Guilin, as a cultural city, became an Anti-Japanese War publishing
center in the rear area under the ruling of the KMT. Under the social environment full of hardships, the survival
of culture and commitment of social responsibilities were considered valuable and remarkable. Ta-Kung Pao
(Guilin Edition), born under that political situation, bore the responsibility of promoting cultures on the Anti-
Japanese War. However, due to limited historical resources and data, the study on the history of the publishing
industry in the Anti-Japanese War was like making bricks without straw for researchers. The perspective
on advertisement publishing during the Anti-Japanese War opened a new window for the research. This
paper attempts to investigate into the promotion of Guilin’s culture during the Anti-Japanese War from
the perspective of advertisement publishing in the Ta-Kung Pao (Guilin Edition), and explore the survival
strategies of the publishing industry and its cultural ecology in that unusual political environment.