关键词: 出版物流 丨出版供应链 丨&ldquo, 产学研&rdquo, 结合 丨&ldquo, 十二五”

Abstract:

Based on summing up the achievements and shortcomings of Chinese publication logistics practical development and the theoretical research in recent years especially the period of “ Twelfth Five-Year Plan” in China， combined with
the actual developmentcharacteristics， andthe“ TwelfthFive-Year Plan” oftheGeneral Administration of Press and Publication，
the paper studied the development strategies and paths for the current publishing industry and publishing groups intheir logistics
and supply chain， the breakthrough points and methods of relevant theory research. The paper emphasized that it is very important
to effectively combine the three fields of“ industry， education and research” in the publication logistics and supply chain， w
hich could further promote the prosperity and culture development of the publishing logistics practice and theoretical study，
could be helpful to train qualified personnel in the publication logistics who could be well adapted to the new era especially the
environment of digital publishing.