Abstract:

As an imported academic book， The Crowd ： A Study of the Popular Mind has attracted much
attention since it was introduced into China in modern times， and has been selling well ever since the new
century. Despite the copyright factors， the reasons for bestselling are more a reflection of the systematic
“rational” needs of the society in the transitional period. Publishing enterprises expand and meet the nonfunctional cultural needs of the audience through supply management and certain marketing methods.
Internet bookstores， based on Internet infrastructure， have effectively linked supply and demand， facilitating
the effective realization of the long tail effect， thus making The Crowds an atypical bestseller. Publishing
enterprises in the practice of best-selling academic publishing should meet the cultural needs of the times，
focus on supply management， and actively shoulder social and cultural responsibilities， avoid repetitive
publishing， guide readers to correctly understand books.