出版科学 ›› 2007, Vol. 15 ›› Issue (6): 36-.

• 出版学 出版工作 • 上一篇    下一篇

出版业的跨媒介合作

赵晓丽   

  1. ( 上海高教电子音像出版社,上海,200092)
  • 出版日期:2007-11-15 发布日期:2007-11-15
  • 作者简介:赵晓丽,上海高教电子音像出版社外语编辑。

  • Online:2007-11-15 Published:2007-11-15

摘要:

近年来, 出版业在跨媒介合作上取得了较大进展, 表现为一批大型出版集团和传媒集团的组建。
本文以出版业的自身特点、 发展内在要求及外在动力为着眼点, 从可能性和必要性出发, 论述出版业跨媒介合
作的必要性和可行性。

关键词: 出版业 丨跨媒介合作 , 丨可行性丨 必要性

Abstract:

In recent years the publishing industry has made rapid progress in the trans-media cooperation, which
can be shown by the establishing of large publishing groups and media groups in large quantity. This article begins with
the possibility and necessity of the trans-media cooperation from the perspective of its own features, the inner demand
of its development and the stimulation from outside, and ends up with the conclusion that the tendency of
trans-media cooperation in the publishing industry is irresistible.