出版科学 ›› 2014, Vol. 22 ›› Issue (1): 8-.

• 专论 特约稿 • 上一篇    下一篇

出版机构转型升级的核心问题与基本要求

苏雨恒   

  1. 高等教育出版社
  • 出版日期:2014-01-15 发布日期:2014-01-15
  • 作者简介:苏雨恒,高等教育出版社社长,武汉大学兼职教授。

Publishing Entities Transformation and Upgrading:the Core Questions and Basic Requirements

  • Online:2014-01-15 Published:2014-01-15

摘要:

传统出版向数字出版的转型升级,是一个系统工程,需要进行顶层系统设计。出版机构在进行转型升级顶层设计时,需要把握的核心问题有:认识数字出版时代出版机构的根本任务,面临的最大挑战与最大的考验等问题;需要做到的基本要求至少要涉及五个体系的建设:一是数字化的产品体系,二是数字化内容生产的技术支撑体系,三是数字化的运营和服务体系,四是数字化的管理体系,五是版权业务体系,以及要紧紧围绕两个主要任务,实现两个效果等。

关键词: 教育出版机构, 数字化转型, 核心问题, 基本要求

Abstract:

 The transformation and upgrading of traditional publishing to digital publishing is a systematic project which requires top-level system design. Facing the rapid changing and development of digital technology and network technology, as well as exploratory practice, publishing entities should estimate the current situation of transformation and upgrading scientifically and accurately, so as to understand the fundamental task clearly and grasp the opportunity to development. Understanding the requirements and fundamental tasks, the publishing entities need to be practical and realistic, and promote all the works to realize sustainable development.