出版科学 ›› 2008, Vol. 16 ›› Issue (5): 5-.

• 专论 特约稿 • 上一篇    下一篇

论出版人的文化追求与市场意识

罗紫初   

  1. ( 武汉大学信息管理学院,武汉,430072)
  • 出版日期:2008-09-15 发布日期:2008-09-15
  • 作者简介:罗紫初,武汉大学信息管理学院教授,博士生导师。

  • Online:2008-09-15 Published:2008-09-15

摘要:

文化追求与市场意识, 是新时期出版人应具备的两大基本素质, 出版人的文化追求, 是人生事
业追求与自身思想素质追求的统一; 市场意识, 是指出版工作者所具有的自觉反映与出版物市场相关的各种要
素存在的心理机能。 本文对出版人文化追求与市场意识的具体内容及其相互关系进行了较为系统的阐述。

Abstract:

Cultural pursuit and market consciousness are the two basic qualities which a publisher should have in
the new era. Cultural pursuit of publishers unifies the pursuit of their career objectives and the pursuit of perfecting their
own ideological qualities. Market consciousness owned by publishers, is the psychological function which reflects the
various market-related elements actively. The paper systemically explains the specific content of the cultural pursuit and
market consciousness, and the mutual relationship between them.