Abstract:

In the era of universal network broadcast, the publishing industry was able to use more diverse ways to present content, and thus continue to get attention. But the publishing industry how to use the broadcast of this carrier to give full play to their own advantages, to achieve the content is not yet mature. This paper analyzes the operating mechanism of“publishing + live”from the three dimensions of marketing leverage, channel leverage and technical leverage, and draws lessons from the successful experience of current industry, and then puts forward the main points of“development and live”development and change. To achieve the optimization of published products, publishing the most specialized, publishing services, the most refined, improve the“publishing + live”dynamic mechanism and profit model for the publishing industry to explore a new development path.