Abstract:

Chinese publishing must be symbiotic with the social soft environment. As a carrier and presentation of cultural achievements，publishing must be related to with ideology. It is necessary that both publishing cultural and ideology make an analysis between characteristics and boundaries. Publishing in the process of culture and thought diffusion，promote people to change from“group symbol”to“individual conscious”person. This process also reflects the plural thoughts of different interest groups and embodies “the affinity to the people”of the publication. The ultimate aim of publishing is to promote social progress and make publishing a powerful tool for transforming society.