Abstract:

In recent years, the output value of China mobile reading industry has been growing rapidly
and the market structure has become clearer. In order to seek better development, it is imperative for
the relevant enterprises to innovate in profit mode. This article starts with the view of IP ecology and the
components of the industry chain, and explores the innovation strategies of industry profitability model.
The following conclusions are obtained: the crowdfunding mode with knowledge-based payment, the panentertainment mode with IP operation as the core, light social reading mode with social elements, custom
profit model with the artificial intelligence technology as the core, new advertising model with the native
advertising.