出版科学 ›› 2011, Vol. 19 ›› Issue (4): 16-.

• 专论 特约稿 • 上一篇    下一篇

科学发展视域下出版企业竞争力构建

冯志杰 高锡瑞 白德美   

  1. ( 中国三峡出版社,北京,100034)( 测绘出版社,北京,100045)( 中国质检出版社,北京,100045)
  • 出版日期:2011-07-15 发布日期:2011-07-15
  • 作者简介:冯志杰,中国三峡出版社总编辑;高锡瑞,测绘出版社副社长;白德美,中国质检出版社副社长。

  • Online:2011-07-15 Published:2011-07-15

摘要:

从国内国际两个视角, 在考察我国出版企业面临的国际竞争形势和国内出版体制改革背景及出版强
国建设目标要求的基础上, 根据文化企业特征和我国出版产业发展现状, 分析出版企业竞争力的内涵及其构
成要素, 按照社会主义市场经济发展的客观要求和科学发展的内在逻辑, 提出新形势下我国出版企业竞争力
构建主要途径和策略, 旨在为出版社转企改革后增强竞争力提供参考借鉴, 进而促进我国出版业科学发展, 推
进社会主义文化大发展大繁荣。

关键词: 出版企业丨 体制改革 , 丨 竞争力构建 , 丨 科学发展

Abstract:

The present paper deals with the strategies for sharpening the competitive edge of the publishing
ventures which have evolved from the institutions affiliated to the departments of government on basis of the
science-based development and the circumstances of both home and abroad. As the core of the publishing
ventures, the competitive edge of the publishing ventures of China is relatively blunt compared with that of their
counterparts of the developed countries at present because they have just broken away from their old operation
system. It is necessary to improve our competitive edge both for the publication power construction and for the
participation in the world market competition. The strategies and approaches are proposed to sharp the
competitive edges of the publishing ventures following the analysis of the connotation and inscapes of competitive
edge of publishing ventures so as to accelerate the development of publishing industry in China.