Abstract:

This paper calculates and analyzes the bilateral trade in books between China and the
United States in recent years by trade intensity index, revealed comparative advantage index and trade
complementarity index. The analysis discloses that China is one of major book trade partners of the United
States. The book trade relations between China and the United States is very close, with a strong trade
complementarity. In order to maintain good book trade relations with the United States, on the one hand,
we should improve trade structure, optimize the policy environment, strengthen the cultural output, optimize
trade way and the copyright protection mechanism. On the other hand, we should pay more attention to the
improvement of Chinese national strength and cultural soft power, raise the level of cultural openness, and
comprehensively promote Chinese culture to the world.