出版科学 ›› 2013, Vol. 21 ›› Issue (6): 32-.

• 编辑学 编辑工作 • 上一篇    下一篇

专题策划提升科技期刊的品牌影响力— — 以《 科学通报》( 化学学科)为例

付 利   

  1. (《 中国科学》杂志社,北京,100717)
  • 出版日期:2013-11-15 发布日期:2013-11-15
  • 作者简介:付利,《 中国科学》杂志社编辑。

  • Online:2013-11-15 Published:2013-11-15

摘要:

结合《 科学通报》( 化学学科) 策划出版的一系列专题的情况, 探讨科技期刊专题在选题策划、 编辑流程策划、 宣传推广策划与专家资源整合策划方面的策略和实施措施。 通过实例分析说明, 专题策划是提高期刊学术质量和提升品牌影响力的有效途径。

关键词: 科技期刊丨专题策划 , 丨影响力

Abstract:

By analyzing a number of special issues on chemistry published in , this paper discussed the strategies and approaches of organizing special issues for scientific journals, including the following four aspects: 1) How to choose the topics? 2) What is the most effective editing procedure? 3) How to advertise and promote the special issues? 4) How to make more associated experts involved? Examples indicate that special issues play an important role in improving the academic quality and enhancing the influence of scientific journals.