出版科学 ›› 2012, Vol. 20 ›› Issue (4): 42-.

• 出版学 出版工作 • 上一篇    下一篇

论出版产业链的延伸与新业态的形成机理— — 基于投入产出方法的分析

顾金亮 吴利华   

  1. ( 东南大学出版社,南京,210096)( 东南大学经济管理学院,南京,210096)
  • 出版日期:2012-07-15 发布日期:2012-07-15
  • 作者简介: 顾金亮,管理学博士,东南大学出版社编审;吴利华,管理学博士,东南大学经济管理学院教授、博士生导师。
  • 基金资助:

    本文系教育部人文社会科学研究项目“ 改制背景下的出版企业竞争力评价研究”( 10YJA860004)研究成果。

  • Online:2012-07-15 Published:2012-07-15

摘要:

出版业正处于传统出版与数字出版相互结合、 相互交叉和相互促进的转型期, 出版业技术层面的变
化导致出版业在内涵、 外延、 组织形式、 出版流程、 盈利模式等层面发生了深刻的变革, 传统出版业正面临
前所未有的挑战和机遇。 本文依据投入产出表, 从上下游产业间需求与供给关系的角度研究我国出版业产业
链的延伸以及新业态的形成机理, 认为出版业向下游制造业延伸既有利于提高我国制造业的竞争力, 也能扩
大出版业需求, 促进出版业发展; 而建立与载体和渠道相一致的商业模式, 是促进新业态形成的关键。

Abstract:

Publishing industry is in a transition period when traditional publishing and digital publishing are combining,
crossing and promoting with each other. Technical changes in publishing have led profound changes in publishing industry
in content, epitaxy, organization form, publishing process, and profit model. They have brought great challenges
and opportunities to the traditional publishing industry. Therefore, this paper, by using the input-output tables, studys
the extension of the chain and the formation of the new form of our country’s publishing industry from the view of demand
and supply among upstream and downstream industries. It thinks that the publishing industry extending to the manufacturin
g industry in the downstream helps not only to improve the competitiveness of China’ s manufacturing industry, but
also to expand the publishing industry demamd and to promote the development of publishing industry. And to set up a business
model which is consistent with carriers and channels is the key to promote the formation of a new form.