关键词: 高端女性时尚期刊丨 核心竞争力 , 丨 《 世界时装之苑》 , 丨 《 瑞丽》

Abstract:

 Taking and for example, the author analyzes the core competitiveness of Chinese
high-end female’ s fashion periodicals from brand value, product line development strategy and copyright cooperation.
And found that shaping brand is the basis of fashion periodicals’competition, differentiation strategy is the core of its market
development, and sharing international high-quality resources through copyright cooperation is the efficient way to achieve
internationalization for fashion periodicals.