Abstract:

With the development of Internet and digital technology， traditional publishing industry wins chances
as well as challenges. Relying on various advantages, including fund, technology, etc., many international publishing
companies,domestic IT enterprises and communication corporations take the lead in occupying digital publication market,
it is a real challenge for domestic traditional presses. Although some large publishing houses and groups in China
have already involved in digital publishing, they still pursue an effective profiting mode. Based on the reality of vast
domestic small and medium publishing houses, this article analyses various problems encountered in digital
publishing development, and gives solutions accordingly.