关键词: 期刊品牌 丨品牌目的 , 丨差异化丨 附加值

Abstract:

The only way for periodicals to get mature is to take brand strategy. This paper focuses on the
three purposes of brand periodicals, namely, the starting point of brand (differentiation), the direct purpose
(additional value) and the indirect purpose (meaning) by adopting methods of induction-deduction and case study,
which is very important to avoid vicious homogeneous competition of periodicals and implement brand strategy of
periodicals