摘要： 作为出版企业的重要支柱， 选题策划必须贯彻企业战略， 具有战略思维， 以支持企业建立和保持竞争 优势。

Abstract: As the backbone of a publishing enterprise, topic selection must carry out the enterprise’s strategy. It has to take a strategic thinking to support the enterprise for establishing and holding a competitive advantage.