关键词: 出版集团 丨议题结构 , 丨政策研究 , 丨产业管理

Abstract:

Recently, publishing group becomes one of the publishing principal policies in China. For the vast
influences of the industrial transformation, it raises quite a lot concerns and discussions. Comments on the reasons of
change, the contents, and the influences of this policy, as well as on the implementation strategies of conglomerates
and the construction of complementary measures are numerous. To shed some light on the issues of management in
publishing industry and matters of the subjects associated with this important policy, this thesis presents the value of the
research on publishing group and structuring out its entangled issues through a systematic analysis process. This could
provide helpful information for detailed studies in the future.