出版科学 ›› 2014, Vol. 22 ›› Issue (6): 55-.

• 出版学 出版工作 • 上一篇    下一篇

出版企业竞争理论和实践研究述评

张辉洲   

  1. 武汉大学信息管理学院
  • 出版日期:2014-11-15 发布日期:2014-11-15
  • 作者简介:张辉洲,武汉大学信息管理学院博士生。

Review on Publishing Enterprises Competition Theory and Practice Research

  • Online:2014-11-15 Published:2014-11-15

摘要:

整理新世纪以来出版企业竞争理论与实践的相关论著,从文献数量、研究主题、作者与学科分布等要素变化情况展示了这方面的研究现状,并对出版企业引入竞争机制的改革和互联网环境下竞争战略转型研究进行分析,认为整体研究的规模和质量都在不断提升,但网络技术对经济学和竞争理论带来的挑战之系统性理论探讨还有待加强。

关键词: 出版企业, 竞争理论, 实践, 研究述评

Abstract:

Through sorting out and analyzing the research published on the competition theory and the practice of the publishing enterprise since the new century, the article discusses the growth situation of the research literature, and the author’s  geographical and subject distribution.The author analyzes the research of the publishing enterprise competition theory. Case studies which are related to the competition mechanism reform practice of the publishing enterprises in the process of economic system reform and the Internet environment are summarized and analyzed. At last, it summarizes the research results.